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UX Design Brand Campaigns Experiential

Senior UX Designer

Here are examples of what I can do when I'm armed with a mouse and a business need

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Kevin Omans Art Director

Marlboro.com

Role: Senior UX Designer

I helped bring Marlboro.com out of the dark ages and into the light.

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Marlboro
Marlboro.com
Marlboro.com

ACDelco.com

Role: Senior UX Designer

I redesigned the ACDelco site from the ground up to work on GM's proprietary responsive web platform.

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GM Supplier Discount Site
ACDelco.com
ACDelco.com

The GM Military Discount

GM Military Discount

The GM College Discount

GM College Discount

GM VPP Sites

Recently I redesigned the UX of the GM Vehicle Purchase Program sites. The challenge was to design one site that could feel like a different site for each of the six brands.

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GM Supplier Discount Site
The GM Military Discount and GM Supplier Discount sites
GM Military Discount and GM Supplier Discount Sites
And of course the sites are responsive
GM Supplier Discount Site and Mobile pages

Abbott Healthcare

Abbott healthcare launched a new campaign last year urging the world to live life to the fullest. I helped out by designing a data view for their launch website.

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Abbott Data View
Expansions within the page gave viewers in-depth information on each data point
in both the desktop and mobile experiences.
Abbott Facts of Life Page

Silverado Launch Site

I've helped create many microsites over the years. Not only are they creative playgrounds but they take a huge amount of effort to pull off. The '08 Silverado launch site was the worlds first video configurator and won an FWA.
Chevy Silverado Microsite
I've been a part of many large microsite experiences for a variety of clients.
Chevy Avalanche, Silverado and Transformers Microsites
Stabilitrak
OnStar "FMV" Digital Content
Camaro "Implosion"
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Silveardo "Heritage"
Family First

Rise of the Chevy Autobots

With the launch of the redesigned Camaro and the premier of the first Transformers movie, Chevy wanted to do something big online. We crafted and sold a three-month game with a solid narrative that I was lucky enough to present to Spielberg himself.

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Rise of the Chevy Autobots
Driven by a living blog from Bumblebee, the players assumed the role of one of the 7 Chevy Autobots, each with their own powers. Players would solve puzzles given by Bumblebee as a community to unlock more powers for the community.
Rise of the Chevy Autobots
Then players would challenge their friends to duels by playing a game system created by me. A player would issue a challenge to a friend by selecting 5 moves and then the opponent would select 5 moves as well. The resulting battle would animate for both players and show who had won.

We had over 280,000 active players by the end of the event.
Rise of the Chevy Autobots

Thanks!

I'd love to tell you more about these projects and my involvement in their creation.

Why not shoot me an email?
Kevin Omans