Everything we design is a story in one fashion or another. Whether it’s an epic tale of functionality that grips the user and carries them on, or the emotional short story that doesn’t let you forget a product.The very best stories are the ones where every detail has a purpose. And I believe that maxim works whether your story is a book, packaging, or an app.I love great stories, and I’ve been working hard to craft them for over 20 years.