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Kevin Omans

Designer & Director
of Experiences.

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Kevin Omans
Everything we design is a story in one fashion or another. Whether it’s an epic tale of functionality that grips the user and carries them on, or the emotional short story that doesn’t let you forget a product.

The very best stories are the ones where every detail has a purpose. And I believe that maxim works whether your story is a book, packaging, or an app.

I love great stories, and I’ve been working hard to craft them for over 20 years.
Choose your own adventure

Marlboro.com

Recently I've been working on helping bring Marlboro.com out of the dark and into a light with a complete refresh.

I also created a custom pre-designed component library for the creatives, that they could use to drag and drop into their designs.
Marlboro.com
Marlboro.com
Marlboro.com

Week Wind Down

Working from home was weird at first. I created an interactive show using the party game Codenames to play with my department every Friday during the Pandemic.
Week Wind Down

ACDelco.com

I redesigned the ACDelco site from the ground up to work on GM's proprietary responsive web platform.
ACDelco.com
ACDelco.com
ACDelco.com

GM VPP

I redesigned the GM Vehicle Purchase Program sites.

There are 6 brands, each with their own stories. The challenge was to design one site that could feel like a different site for each of the brands.
GM Supplier Discount Site
The GM Military Discount and GM Supplier Discount sites
GM Military Discount and GM Supplier Discount Sites
And of course the sites are responsive
GM Supplier Discount Site and Mobile pages

Abbott Healthcare

Abbott healthcare launched a new campaign last year urging the world to live life to the fullest. I helped out by designing a data view for their launch website.
Abbott Data View
Expansions within the page gave viewers in-depth information on each data point
in both the desktop and mobile experiences.
Abbott Facts of Life Page

The Microsite

The "Microsite" is a bit outdated, but for anyone who’s done one you know it took a lot of work.

Before content strategy and IA I had to create processes in order to get these sites organized and crafted. From pitching, to storyboards to mock wireframes and art direction, sometimes you had to wear all the hats to tell these stories.
Chevy Avalanche Wireframe
The microsite was a hotbed of interactive experimentation.
Each one of my projects here won an FWA Site of the Day award.
Chevy Avalanche, Silverado and Transformers Microsites
Designing the look and feel for a Brand is an exciting challenge. Not only do all the pieces need to tell their own story, they need to fit within the large context of the brand story as well.

Before designing their site, I led a small team of Art Directors to re-imagine and relaunch each of the six GM Vehicle Purchase Programs.

The two I will show you were my designs.
GM Military Discount
The GM Military Discount
GM Military Discount
The GM College Discount
GM College Discount
I believe the holy trinity is Form, Function and Content. And the reigning champ of telling your content stories is still video. From ad-ucation to advertising. Here are a few of the videos I either created myself or directed.
OnStar FMV
"Family First" created by me
"Silverado Heritage" concept by me

OnStar Virtual Tour

For their 2015 CES exhibit OnStar wanted to introduce in-vehicle 4GLTE WiFi in a memorable way. An Oculus Rift experience that gave the user a tour of the powerful capabilities of OnStar 4GLTE was a perfect match.
OnStar Oculus Experience
The experience was not just a kitchy use of Oculus, but an interactive exploration. The user was transported to a quiet wilderness outside of Las Vegas to visit three distinct type of Chevy vehicles and through a Minority-Report like interface they could interact with each of the vehicles.

Being able to concept and direct a VR experience is a gamer's dream. I was able to lean on my experience with interactive story-telling and learn new things specific just to Virtual Reality.
OnStar Oculus Experience

The Unboxing

How do you grab the attention and imagination of millennial tech enthusiast's?

By announcing a mysterious new technology and unboxing it live.

In July of 2014, we placed two large boxes containing a mystery technology in the high foot traffic areas of SF and Boston. Even the street teams had no idea what was in the boxes. People who stopped to guess were told to tune a few days later to watch the unboxing streamed live.
OnStar Unboxing Experience
We received thousands of guesses, scrawled on the boxes themselves and posted online
OnStar Unboxing Experience
Two days later, our 14-minute live stream from San Francisco introduced the world to a 4GLTE-equipped Chevy Malibu. The event connected people from all across the U.S. and was streamed on every one of AOL's platforms. AOL estimated over 7 Billion impressions.

Being able to bring this idea to life was a huge challenge, that I enjoyed every minute of. I sold the idea and was creative lead - although it took a huge and diverse team to pull it off.
OnStar Unboxing Experience
Three months of intense planning and design culminated in a story that connected people, including a singer/songwriter performing on the back of a Silverado in Boston to a Manchester United legend playing soccer with a team of young players in Ann Arbor Michigan.
OnStar Unboxing Experience
And finally, my personal love of storytelling and designing experiences extends outside of my career. Zontco is a company created by aliens to share their love of gaming with Earth. I’ve Kickstarted several ideas including a card game system, and game system on t-shirts (which...didn't do so well).

You can find me on Kickstarter as Zontco LLC.

The Zont Deck

Kevin Omans

Thanks for taking the journey! When I'm not working I'm an avid gamer - both digital and analog. And I'm teaching my wonderful daughter to love them too.


You can learn more about me at LinkedIn.

Kevin Omans